Onyx
Onyx
Onyx
Secure control plane for AI agents
Brand identity
Web Design
Marketing Design
Illustrations
Animations
Overview
A secure AI control plane that offers a single platform to serve security, governance, and infrastructure teams as they oversee how AI agents are used, ensure they are secure and compliant, and measure their effectiveness. Ultimately, Onyx helps companies maximize the value from AI and minimize the risk.
A secure AI control plane that offers a single platform to serve security, governance, and infrastructure teams as they oversee how AI agents are used, ensure they are secure and compliant, and measure their effectiveness. Ultimately, Onyx helps companies maximize the value from AI and minimize the risk.
We partnered with Onyx to create a storytelling-led brand and marketing system that makes the complexity of AI agent security easier to understand. From the core brand concept to the website, investor materials, conference presence, and ongoing marketing assets, we helped turn their product vision into a distinctive visual world.
We partnered with Onyx to create a storytelling-led brand and marketing system that makes the complexity of AI agent security easier to understand. From the core brand concept to the website, investor materials, conference presence, and ongoing marketing assets, we helped turn their product vision into a distinctive visual world.
the process
Building a story-led identity
Building a story-led identity
Building a story-led identity
1
1
Defining the brand direction
Defining the brand direction
Defining the brand direction
We started by understanding Onyx’s product, audience, and positioning, then worked together to shape the core creative direction for the brand. The goal was to create an identity that could explain a complex AI security product through a clear and memorable story.
We started by understanding Onyx’s product, audience, and positioning, then worked together to shape the core creative direction for the brand. The goal was to create an identity that could explain a complex AI security product through a clear and memorable story.
2
2
Building the visual identity
Building the visual identity
Building the visual identity
From there, we developed a full brand identity system, including the logo, color palette, typography, illustration style, and key visual elements. Every part of the identity was designed to support the brand story and make Onyx feel distinctive in the AI security space.
From there, we developed a full brand identity system, including the logo, color palette, typography, illustration style, and key visual elements. Every part of the identity was designed to support the brand story and make Onyx feel distinctive in the AI security space.
3
3
Designing the website
Designing the website
Designing the website
We translated the new brand into a complete website experience, using the visual system to explain the product, introduce the company, and create a strong first impression. The website became the main place where the brand story, product message, and visual language came together.
We started by building the UX foundations - creating wireframes to shape the core user flows and define the overall experience. This phase helped us simplify complex steps and ensure the journey feels intuitive from start to finish.
We started by building the UX foundations - creating wireframes to shape the core user flows and define the overall experience. This phase helped us simplify complex steps and ensure the journey feels intuitive from start to finish.
4
4
Extending the brand across marketing
Extending the brand across marketing
Extending the brand across marketing
We applied the new identity across marketing materials, investor assets, conference design, and ongoing brand touchpoints. This helped Onyx show up consistently with a visual language that could scale beyond the website.
We started by building the UX foundations - creating wireframes to shape the core user flows and define the overall experience. This phase helped us simplify complex steps and ensure the journey feels intuitive from start to finish.
