Fortuna Health
Fortuna Health
Fortuna Health
Simplifying Medicaid for everyone
Product Design
Website Design
Mobile-first
Illustrations
Animations
Overview
Fortuna Health is a digital platform that helps people check their eligibility and apply for Medicaid - making a traditionally complex process accessible, fast, and stress-free. The product guides users step-by-step, ensuring that people of all ages and tech levels can confidently complete their applications.
Fortuna Health is a digital platform that helps people check their eligibility and apply for Medicaid - making a traditionally complex process accessible, fast, and stress-free. The product guides users step-by-step, ensuring that people of all ages and tech levels can confidently complete their applications.
We partnered with Fortuna to redesign their entire product and website from the ground up - creating a mobile-first experience that’s intuitive, human, and visually engaging. From eligibility flows and dashboards to document signing, authentication, icons, animations, and illustrations, we transformed every touchpoint into something simple, friendly, and delightful.
We partnered with Fortuna to redesign their entire product and website from the ground up - creating a mobile-first experience that’s intuitive, human, and visually engaging. From eligibility flows and dashboards to document signing, authentication, icons, animations, and illustrations, we transformed every touchpoint into something simple, friendly, and delightful.
“Superfine has been an incredible partner for us in designing complex form flows (which they make simple!) and bespoke UIs for the Medicaid population. This is a population that has specific needs around lower tech-enablement and accessibility and Superfine has absolutely knocked it out of the park!”
Ben Wesner
Co-founder & CTO at Fortuna Health
“Superfine has been an incredible partner for us in designing complex form flows (which they make simple!) and bespoke UIs for the Medicaid population. This is a population that has specific needs around lower tech-enablement and accessibility and Superfine has absolutely knocked it out of the park!”
Ben Wesner
Co-founder & CTO at Fortuna Health
“Superfine has been an incredible partner for us in designing complex form flows (which they make simple!) and bespoke UIs for the Medicaid population. This is a population that has specific needs around lower tech-enablement and accessibility and Superfine has absolutely knocked it out of the park!”
Ben Wesner
Co-founder & CTO at Fortuna Health
sherloqdata.io
sherloqdata.io
sherloqdata.io
the process
From complexity into clarity
From complexity into clarity
From complexity into clarity
1
1
UX Foundations
UX Foundations
UX Foundations
We started by building the UX foundations - creating wireframes to shape the core user flows and define the overall experience. This phase helped us simplify complex steps and ensure the journey feels intuitive from start to finish.
We started by building the UX foundations - creating wireframes to shape the core user flows and define the overall experience. This phase helped us simplify complex steps and ensure the journey feels intuitive from start to finish.
2
2
Defining the Visual Language
Defining the Visual Language
Defining the Visual Language
Next, we explored different design directions to find the right balance between clarity, warmth, and trust - establishing a visual language that feels human, modern, and approachable.
Next, we explored different design directions to find the right balance between clarity, warmth, and trust - establishing a visual language that feels human, modern, and approachable.
3
3
Designing the Product
Designing the Product
Designing the Product
With the foundations in place, we moved into full product design - crafting each flow from eligibility and document signing to dashboards and authentication screens. Every detail was designed to feel seamless, clear, and engaging, keeping users focused and confident throughout the process.
With the foundations in place, we moved into full product design - crafting each flow from eligibility and document signing to dashboards and authentication screens. Every detail was designed to feel seamless, clear, and engaging, keeping users focused and confident throughout the process.
4
4
Bringing It Online
Bringing It Online
Bringing It Online
Finally, we extended the same tone and visual identity to the marketing website, ensuring the product and brand tell one unified story.
Finally, we extended the same tone and visual identity to the marketing website, ensuring the product and brand tell one unified story.
